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A Revolution In Bodybuilding Supplements

By Kyle Heier


Bodybuilding supplements produce various reactions among any crowd of people. To those that are familiar with them, the questions are "What are you currently making use of?", "Are you going all-natural?", and "how do you like them"? Among others. Those who are less inclined to show an understanding towards these supplements may react quite differently, even with a sense of astonishment that one could possibly be so open about using supplements. The truth of the matter is, is that supplements have been around a long time, and most recently have been largely growing as an industry.

While those who are unfamiliar with these supplements still exist in large herds, the number is dwindling. There are various companies which sell nutritional, herbal, and fitness and sports supplements, but one in particular stands out. The Vitamin Shoppe is one of the largest corporations to date that sells most every brand that manufactures supplements for various means. Here, the proof is in the pudding. The Vitamin Shoppe is a publicly traded company, and as such, we can easily look at their financials to see just how quickly the industry is growing, at least from their standpoint.

In 2008, the sports nutrition supplements business was marked in at $4.2 billion in sales. The Vitamin Shoppe annual report for 2012 marks sales at $950.9 million in which 53% of these supplements were specifically connected to sports nutrition. The average year over year growth for this organization from 2007 - 2012 has been just over %10 having a slight lower year in 2010, which can very easily be connected to the financial meltdown at the time. Nevertheless, folks have been seeking to train hard in spite of the monetary hardships, as the industry continued to grow at a steady rate.

While the numbers don't lie the problem still exists. Various companies have tried their best to eradicate the poor and still rampant mentality towards bodybuilding supplements. Some companies have begun to succeed as well. If you have ever watched a recent mixed martial arts event, you may see some athletes sporting shorts with the Muscle Pharm brand. This raised a few questions among people. The most common one is, "how is that even allowed?" It's funny what a little education can do when it comes to a small lacking in understanding. Even Olympic athletes will have their favorite brands that have been cleared for use in the games.

Bottom line, while there still exists in the short-term, a stigma that may be unfavorable to supplements and those who may use them, it is a growing industry. With the push more recently in our culture to get fit, it is only going to become more popular. While supplements don't do all the work for you when you are training for whatever it is you are trying to achieve, they do lend a helping hand. It is more about knowing what supplements are going to most benefit you, and why.




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